Meet Sammie.
Sammie is the sommelier built into iSommelier — reading every wine list on the platform, learning your taste, and pouring the right advice the moment you ask. Sommelier-grade knowledge, no reservation required.
What Sammie does
A sommelier for both sides of the list.
Search assist
Read any wine list
Point Sammie at a venue and ask what to order, or what’s worth the splurge — always from the real list, never invented.
Growth tips
Growth tips, weekly
Plain-English nudges on photos, notes and trends that move your visibility and lift your AWLOTY score.
AI curator
Curates your whole list
Sammie spots the gaps and suggests pairings a sommelier-grade curator would — scored on the scale guests trust.
A word with Sammie
Ask the way you’d ask a sommelier you trust.
No menus to decode, no jargon required. Sammie answers in plain language, always from real lists — and tells you when something’s a stretch.
What should I pour with the spiced duck?
Run the Bindi Block 5 Pinot by the glass — bright acid cuts the fat, and it’s already on the list. Want a white fallback for the red-shy table?
Yeah, something white.
Tyrrell’s Vat 1 Semillon. Texture to match the spice, low oak — and it makes you look clever. I can add both as a “duck flight”.
How Sammie knows wine
Every recommendation comes from real lists on the platform — never invented.
Sammie understands the score guests trust, and how to move it.
On call for guests and businesses at any hour, in seconds.
Free for every wine lover, built into every business listing.